A rug sets the foundation, and indeed, the entire mood of a room. Texture, size, shape, materials – it all has a large effect on the overall feel. Often the first piece chosen when designing an interior, the right rug can make or break a room.
Hailing from one of the most storied rug making regions (seriously, some of the highest quality rugs for 2,500 years have come from here): Sammy, and younger brother Soheil, are the latest in their family’s multi-generational rug business. I sat down with the two of them in their showroom on the corner of La Cienaga and Melrose, to find out who they are and why they are so well known in the Design World.
Eric: Mehraban is really known for its quality and attention to detail, how do you stay out ahead of such a competitive industry?
Soheil: Basically, we are trendsetters, with new designs, patterns, texture, and color combinations – we are constantly creating new patterns, that are designed in California and styles that relates to beach cities like Malibu. We also get feedback from our interior designers and incorporate that with new developments.
E: What do you think the big, new trend is now?
Soheil: Definitely “less-is-more” type of patterns that are raw and natural. Basically undyed wool, natural color wool, casual textures, shaggy textures. Simple, but making it interesting, doing more with the texture.
Sammy: Yes, texture and character are a major part of our design process.
E: How did you get started?
Sammy: We are the third generation here. Our grandpa started in Iran, so we are the third generation.
Soheil: We started with my grandfather back in 1935, and he was born in one of the biggest rug making areas in Iran, known as Isfahan. Where some of the finest quality, most intricately patterned rugs of Iran came from. So he got started in Isfahan. My father then moved to Tehran, the capital, and they established their first store in Tehran in 1977, right around the revolution, Sammy, my brother, moved here and after a couple of years he established our first store right across the street from us in 1983. So this is our 35th year anniversary on La Cienaga Blvd.
E: What would be your ultimate goal for Mehraban Rugs?